Product Overview & Positioning
Product name: Aveeno Baby Daily Moisture Lotion, 532 ml
Positioning: A gentle, everyday moisturizing lotion formulated for infants and babies, designed to protect, nourish, and maintain delicate skin’s natural balance with lasting hydration — suitable even for newborns.
This is part of Aveeno’s "Baby Daily Moisture / Baby Daily Care" line, intended for frequent use, daily protection, and helping prevent common baby skin issues like dryness, chapping, and irritation.
There is no doubt about the fact that your baby's skin needs proper attention as it is way more tender than that of the adults. You also need to be very careful while choosing skin care products for your baby for the very same reason. If you are looking for a healthy moisturising lotion for your baby that will nourish his skin properly, you might find a good choice in Aveeno Baby Daily Moisturising Lotion 18 oz. Aveeno is one of the most reliable names when it comes to hair care and skin care products. Based in the United States, it is a subsidiary of Johnson & Johnson, the American pharmaceutical and consumer goods company. Aveeno offers a wide range of skin and hare care products. They also offer solutions to different skin diseases like sunburn, hives, chicken pox, poison oak, eczema, poison ivy and pruritus ani. If you are thinking of buying a moisturising lotion for your baby, you can compare the prices of this product and buy online from the retailers listed on the site.
Key Features & Technical Attributes
Feature Description / Technical Detail
Natural Colloidal Oatmeal A signature ingredient across Aveeno baby lines; helps soothe, calm, and support the skin barrier.
Dimethicone (skin protectant base) Helps lock in moisture and provide a protective film on the skin surface to reduce transepidermal water loss.
Hypoallergenic & Newborn-Safe Formulation Designed with sensitivity in mind, with minimized irritants and suitability for newborns.
Fragrance-Free, No Parabens / Phthalates / Phenoxyethanol / Dyes A clean-label approach to reduce risk of irritation.
Non-Greasy & Fast-Absorbing Texture Enables comfortable application without heavy or sticky feel — ideal for baby skin.
24-Hour Moisturisation / Long-lasting Hydration Clinically shown (or marketed) to keep skin hydrated for up to 24 hours per application.
pH-Balanced & Skin Barrier Friendly Formulated to align with baby skin’s natural pH and support the integrity of the barrier.
Large Size, Economical Use 532 ml (very generous) supports frequent use in baby skincare routines.
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Benefits & What It Delivers
Gentle daily hydration for delicate skin — Provides moisture without over-stimulating the skin.
Protects against dryness, chafing, and cracking — Especially in challenging environments (air conditioning, cold weather, etc.).
Helps maintain healthy skin barrier — With colloidal oatmeal + dimethicone, it helps prevent moisture loss and external irritants from penetrating.
Minimizes irritant exposure — Fragrance-free and free of many common allergens or irritants, lowering risk of flare-ups in sensitive babies.
Comfortable wear for babies & caregivers — Fast absorbing, non-greasy, making massage or application easier without leaving residue.
Reliable for newborns and through infancy — Because of its mild formulation, it’s positioned as safe enough to use from day 1.
Consistency of use — The 24-hour hydration claim supports trust that skin will remain moisturized between applications (though real-world effectiveness depends on climate, skin type, and washing).
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Usage Guidelines & Application Notes
When to apply: Immediately after bathing, when skin is slightly damp, to help “lock in” moisture.
Amount: Use a gentle but ample amount for body areas, adjusting quantity based on dryness severity.
Areas: Suitable for use on body and face (avoiding eyes).
Frequency: Daily, or more often in dry/cold weather, or after washing.
Precautions: Avoid contact with eyes; if skin irritation or rash occurs, discontinue and consult a pediatrician.
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Marketing / Selling Highlights
“Everyday care for newborn skin” — a comforting positioning for parents.
Key natural ingredient (oatmeal) as a differentiator in baby skincare.
“Clean” & “minimal irritant” formula — appealing to modern parents seeking safer / gentler products.
Large 532 ml size for extended use — adds value proposition.
Trust factor via pediatrician / dermatologist backing — gives confidence in safety.
24-hour hydration promise — gives a tangible performance metric that helps differentiate vs simpler baby lotions.
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